Loyalty Program Metrics Every Marketer Should Track

Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Purse, store electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an invaluable consumer engagement device for brands due to the fact that they're a long-term, easy-to-find, low-barrier way to link and convert.


Unlike emails or social media ads, mobile budget passes can be frequently upgraded with dynamic content-- which consumers want and expect. For instance, a store can establish an automated project that sends out daily deals to its mobile purse pass holders for a restricted period.

This kind of targeted messaging programs you respect your most dedicated consumers while additionally driving even more transaction frequency-- a powerful combination. It's an especially effective strategy for brands in-app advertising that want to drive customer loyalty without having an app.

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